FAVORITE SON / Waikiki
BRANDING
FAVORITE SON / Waikiki
At the footsteps of dreamy Waikiki Beach, Favorite Son is an approachable, all-day cafe for locals and travelers alike. TableOne Hospitality tapped BEYOND THE WEST to create the big brand idea and develop the brand identity which included defining and articulating the language for the brand’s narrative storytelling, visual identity and name, and creative expressions. The brand’s visual vocabulary is reflected in the logo, colors, typography, and overall style, including merchandise, staff attire, playlist and concept direction for design elements/interiors to complement the brand aesthetic and environment.
