THE COLLINS MEMBERS CLUB / Miami Beach
BRANDING
THE COLLINS MEMBERS CLUB / Miami Beach
A private member’s club steps from the beach, The Collins is a new concept focused on the way we work and entertain today. Located in the historic Art Deco Design District, The Collins look and voice is informed by the rich history of the building and of Miami Beach. BTW created the concept for the brand and developed the brand identity which included defining and articulating the language for the brand’s narrative storytelling, visual identity and name, and creative expressions including the culture and rituals that characterize the club experience. The brand’s visual vocabulary is reflected in the logo, colors, typography, and overall style, including collaborative partnerships with like-minded brands, staff attire, soundscapes and overall concept direction for the project.